Brief: Focus on a current company, organization, or movement for a specific industry, a cultural phenomenon, or an area of practice. Through your research and exploration, create a new visual identity system of products, services in a more appealing way.
Solution: Hotline is a niche wetsuit surf brand company based in Santa Cruz, CA. The redesign of Hotline's identity and visual system is to elevate their brand to compete and bring thier brand up to todays surfing lifestyle and sport brands. The new visual mark and identity reflects their precision crafted wetsuits and surf products.