Problem: Create an awareness campaign with the primary deliverable being a digital solution. Propose additional collateral as appropriate for your audience to promote your campaign.
Solution: The project is a digital interactive site that connects people across cities through awesome quotes, ideas, events, places. It is a social network for sharing what you feel is awesome. Awesome can be anything that you want and is a campaign to make connections with others who enjoy being awesome. Share and spread awesomeness.